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About Us

I wanted the best baits and lures, so I made them.

I was having a hard time finding the best baits for my style of fishing. I fish between 250 - 300 days out of the year, and I switch from saltwater, to freshwater, to brackish to offshore. Finding baits that were perfect for the gulf coast style of fishing was hard, so I decided to start making my own.  

We are launching a total comprehensive bait company.

Over the next few months we are launching a multi-stage roll-out of freshwater, saltwater, inshore and offshore baits. We plan on providing a diverse and comprehensive product line that is targeted specifically to the gulf coast of the southern US, but universal enough to be fished anywhere. Here in Florida we need everything from rubber worms, to shark rigs, and we plan on providing them. 

Regardless of your location, if you fish, we can help you.

We only have one goal, we want to help you catch fish. Check out our Instagram below to see what people are saying about our products.